Sydney Sweeney Has Great Jeans

American Eagle, a US clothes manufacturer, hired the actress Sydney Sweeney for their autumn 2025 denim campaign. The campaign led to an increase in sales, attracting nearly a million new customers between July and September. The two products in the adverts, named after Sweeney, sold out – the denim jacket in a day and the jeans in a week.

Whether due to the use of a somewhat suggestive advert with a well-known and attractive actress, or a play on words (genes and jeans) that some interpreted as being controversial, by early September the campaign had generated 40 billion impressions. American Eagle’s sales rose 60% in six months. The company is delighted.

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